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CLIENT
Adidas
PROJECT
Gazelle, Feat. Kate Moss
ROLE
Art Director, Designer
DIRECTOR
Maxime Bruneel
As part of the campaign surrounding the 2016 reissue of the Gazelle sneaker, the Adidas team asked us to create a campaign video using an iconic 1993 image of Kate Moss by Denzil McNeelance. I was tasked with digitally collaging and ‘hacking’ the image many times over, and it was also recreated on a real set with body doubles. The collages and live action footage were then compiled and animated into a surreal, postmodern work of art.
See below for full credits.
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