CLIENT

Adidas

 

PROJECT

Gazelle, Feat. Kate Moss

ROLE

Designer

DIRECTOR

Maxime Bruneel

As part of the campaign surrounding the 2016 reissue of the Gazelle sneaker, Adidas wanted to create a video using an iconic 1993 image of Kate Moss by Denzil McNeelance. The photo was digitally collaged and ‘hacked’ many times over, and recreated on a physical set with body doubles. The collages and studio footage were then compiled and animated into a surreal, postmodern work of art.

See below for full credits.

Agency: Johannes Leonardo

Production: 1stAveMachine

Director: Maxime Bruneel

DOP: Luis Arteaga

Art Direction:

Maxime Bruneel

& Michael Burk

Motion Design: Damien Martin

& Almir Nago at Brunch Studio

Set Designer: Rosie Turnbull

  • INSTAGRAM

© MICHAEL BURK STUDIO 2019