CLIENT

Adidas

 

PROJECT

Gazelle, Feat. Kate Moss

ROLE

Art Director, Designer

DIRECTOR

Maxime Bruneel

As part of the campaign surrounding the 2016 reissue of the Gazelle sneaker, Adidas wanted to create a video using an iconic 1993 image of Kate Moss by Denzil McNeelance. The photo was digitally collaged and ‘hacked’ many times over, and recreated on a physical set with body doubles. The collages and studio footage were then compiled and animated into a surreal, postmodern work of art.

See below for full credits.

Agency: Johannes Leonardo

Production: 1stAveMachine

Director: Maxime Bruneel

DOP: Luis Arteaga

Art Direction:

Maxime Bruneel

& Michael Burk

Motion Design: Damien Martin

& Almir Nago at Brunch Studio

Set Designer: Rosie Turnbull

  • INSTAGRAM

© MICHAEL BURK STUDIO 2020