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CLIENT
Adidas
 

PROJECT
Gazelle, Feat. Kate Moss

ROLE
Art Director, Designer

DIRECTOR
Maxime Bruneel

As part of the campaign surrounding the 2016 reissue of the Gazelle sneaker, the Adidas team asked us to create a campaign video using an iconic 1993 image of Kate Moss by Denzil McNeelance. I was tasked with digitally collaging and ‘hacking’ the image many times over, and it was also recreated on a real set with body doubles. The collages and live action footage were then compiled and animated into a surreal, postmodern work of art.

See below for full credits.

Adidas Gazelle feat. Kate Moss
Adidas Gazelle feat. Kate Moss
Adidas Gazelle feat. Kate Moss
Adidas Gazelle feat. Kate Moss
Adidas Gazelle feat. Kate Moss
Adidas Gazelle feat. Kate Moss

Agency: Johannes Leonardo
Production: 1stAveMachine

Director: Maxime Bruneel

DOP: Luis Arteaga

Art Direction:

Maxime Bruneel

& Michael Burk

Motion Design: Damien Martin

& Almir Nago at Brunch Studio

Set Designer: Rosie Turnbull