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+ Ulta retailer launch
Air Paris NY
Beekman 1802 approached the Air Paris team to create static visuals and videos for their CBD launch and their entry into Ulta retailers. To create a visual identity for these launches that felt exciting and new, but still specific to the brand, I designed a system of collaged imagery, inspired by the brand's iconic gingham logo. Product photography, video, and beautiful environmental imagery are woven together to tell the story of each product.
We created launch videos, how-to videos, and homepage graphics (for both Beekman and Ulta homepages) for a line-up of 7 different products, all during the beginning stages of Covid-19 quarantine. All photography and editing was done remotely.
Above: Milk Drops + CBD launch video
Above: Buttermilk Makeup Melting Balm launch video
Above: Milk Drops Probiotic Ceramide Serum launch video
Above: Bloom Cream launch video
Concept, Direction by Michael Burk
Photography by Bryan Edwards
Prop Styling by Elyse Remenowsky
Production by Blink LA
Editing & animation by Matthew Price
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