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CLIENT
Beekman 1802

PROJECT
CBD launch
+ Ulta retailer launch

ROLE
Creative Director

AGENCY
Air Paris NY

Beekman 1802 approached the Air Paris team to create static visuals and videos for their CBD launch and their entry into Ulta retailers. To create a visual identity for these launches that felt exciting and new, but still specific to the brand, I designed a system of collaged imagery, inspired by the brand's iconic gingham logo. Product photography, video, and beautiful environmental imagery are woven together to tell the story of each product.

We created launch videos, how-to videos, and homepage graphics (for both Beekman and Ulta homepages) for a line-up of 7 different products, all during the beginning stages of Covid-19 quarantine. All photography and editing was done remotely.

Above: Milk Drops + CBD launch video

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Above: Buttermilk Makeup Melting Balm launch video

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Above: Milk Drops Probiotic Ceramide Serum launch video

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Above: Bloom Cream launch video

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Concept, Direction by Michael Burk
Photography by Bryan Edwards
Prop Styling by Elyse Remenowsky

Production by Blink LA

Editing & animation by Matthew Price