CLIENT

Beekman 1802


PROJECT

CBD launch

+

Ulta retailer launch

ROLE
Creative Director

AGENCY
Air Paris NY

Beekman 1802 approached the Air Paris team to create static visuals and videos for their CBD launch and their entry into Ulta retailers. To create a visual identity for these launches that felt exciting and new, but still specific to the brand, I designed a system of collaged imagery, inspired by the brand's iconic gingham logo. Product photography, video, and beautiful environmental imagery are woven together to tell the story of each product.

We created launch videos, how-to videos, and homepage graphics (for both Beekman and Ulta homepages) for a line-up of 7 different products, all during the beginning stages of Covid-19 quarantine. All photography and editing was done remotely.

Above: Milk Drops + CBD launch video

Above: Buttermilk Makeup Melting Balm launch video

Above: Milk Drops Probiotic Ceramide Serum launch video

Above: Bloom Cream launch video

Concept, Direction by Michael Burk

Photography by Bryan Edwards

Prop Styling by Elyse Remenowsky

Production by Blink LA

Editing & animation by Matthew Price

  • INSTAGRAM

© MICHAEL BURK STUDIO 2020