CLIENT

M·A·C Cosmetics

PROJECT

Destination: Fabulous

ROLE
Creative Lead,

Art Director,

Copywriter

I created this campaign to feature M·A·C’s new makeup kits found exclusively in travel-retail storefronts worldwide. Destination: Fabulous is M·A·C’s cheeky take on an in-flight safety video– where M·A·C products are demonstrated as items essential for avoiding beauty emergencies while traveling.

The campaign included anthem and product films, product and model stills, in-store takeovers, special events, and OOH advertising.

See below for full credits.

Above: Campaign anthem film directed by Nadia Lee Cohen. Concept, art direction and script by Michael Burk.

Above: Campaign photographs by Nadia Lee Cohen. Concept & art direction by Michael Burk.

Above: Campaign photographs by Nadia Lee Cohen. Concept & art direction by Michael Burk.

Above: Social media images of global in-store displays and events.

Concept, art direction and script by Michael Burk

Script assistance by Lindsay Bishop

Directed by Nadia Lee Cohen at Anonymous Content

Styled by Soki Mak

Hair by Sami Knight at Starworks

Makeup Lead Caroline Hernandez

Production design by Britt Porter at LaLaLand

Edited by Chrissy Rabe at Blue Rock

Sound Design by Tom Goldblatt at Decibel

Voiced by Katie McCauley

Produced by Anonymous Content/M·A·C

Shot at Air Hollywood in Los Angeles

  • INSTAGRAM

© MICHAEL BURK STUDIO 2019