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CLIENT
Kiehl's
(L'Oréal)

PROJECT
Ultra Facial Oil-Free Gel Cream
2021 Social Campaign


ROLE
Creative Director

AGENCY
Air Paris NY

We created this social media campaign for Kiehl's Ultra Facial Oil-Free Gel Cream, the oil-free version of their top-selling moisturizer. The goal of the campaign was to communicate UFOF's ability to keep skin hydrated (but not greasy or shiny) in hot, humid climates. Working with the animators at 1stAve Machine Brazil, we created a quirky, playful world of miniatures where tiny characters cool off in icy oases created by the UFOF jar in extreme environments like urban city streets and sandy deserts.

See below for full credits.

Above: Campaign hero video

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Above: Looping animation for social channels

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Above: Looping animation for social channels

Above: Looping animation for social channels

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Above: Photographs by Keate

Concept & art direction by Michael Burk.
3D animation by 1stAve Machine.

Still life photography by Keate.
Produced by Air Paris NY.