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CLIENT
Kiehl's
(L'Oréal)
PROJECT
Ultra Facial Cream
2020 Social Campaign
ROLE
Creative Director
AGENCY
Air Paris NY
Air Paris was tasked with creating an exciting, thumb-stopping and innovative social media campaign for Kiehl's all-time best-selling product, Ultra Facial Cream.
Inspired by after-school specials and classic science fair experiments, we created a series of upbeat, snackable "experiments" that demonstrate the effectiveness of UFC in a new and unexpected way.
See below for full credits.
Above: "Experiment 01". Concept & art direction by Michael Burk. Shot by Greg Vore.
Above: Photograph by Greg Vore.
Above: "Experiment 02". Concept & art direction by Michael Burk. Shot by Greg Vore.
Above: "Experiment 03". Concept & art direction by Michael Burk. Shot by Greg Vore.
Above: "How Skin's Moisture Barrier Works". Concept & art direction by Michael Burk. Shot by Greg Vore.
Above: "Crowd-Pleaser". Concept & art direction by Michael Burk. Shot by Greg Vore.
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