CLIENT

Kiehl's

PROJECT

Ultra Facial Cream
2020 Social Campaign

ROLE
Senior Art Director

AGENCY
Air Paris NY

Air Paris was tasked with creating an exciting, thumb-stopping and innovative social media campaign for Kiehl's all-time best-selling product, Ultra Facial Cream.

Inspired by after-school specials and classic science fair experiments, we created a series of upbeat, snackable "experiments" that demonstrate the effectiveness of UFC in a new and unexpected way.

See below for full credits.

Above: "Experiment 01". Concept & art direction by Michael Burk. Shot by Greg Vore.

Above: Photograph by Greg Vore.

Above: "Experiment 02". Concept & art direction by Michael Burk. Shot by Greg Vore.

Above: "Experiment 03". Concept & art direction by Michael Burk. Shot by Greg Vore.

Above: "How Skin's Moisture Barrier Works". Concept & art direction by Michael Burk. Shot by Greg Vore.

Above: "Crowd-Pleaser". Concept & art direction by Michael Burk. Shot by Greg Vore.

Above: Photograph by Greg Vore.

Concept & art direction by Michael Burk

Additional art direction by Jeannie Chung

Photo & video by Greg Vore @ The Garden Party

Prop styling by Wendy Schelah
Editing, effects & sound by Nomad

Stratgey by Maria Vorovich

  • INSTAGRAM

© MICHAEL BURK STUDIO 2020