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CLIENT
Kiehl's
(L'Oréal)

PROJECT
Ultra Facial Cream
2020 Social Campaign


ROLE
Creative Director

AGENCY
Air Paris NY

Air Paris was tasked with creating an exciting, thumb-stopping and innovative social media campaign for Kiehl's all-time best-selling product, Ultra Facial Cream.

Inspired by after-school specials and classic science fair experiments, we created a series of upbeat, snackable "experiments" that demonstrate the effectiveness of UFC in a new and unexpected way.

See below for full credits.

Above: "Experiment 01". Concept & art direction by Michael Burk. Shot by Greg Vore.

Above: Photograph by Greg Vore.

Above: "Experiment 02". Concept & art direction by Michael Burk. Shot by Greg Vore.

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Above: "Experiment 03". Concept & art direction by Michael Burk. Shot by Greg Vore.

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Above: "How Skin's Moisture Barrier Works". Concept & art direction by Michael Burk. Shot by Greg Vore.

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Above: "Crowd-Pleaser". Concept & art direction by Michael Burk. Shot by Greg Vore.

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Above: Photograph by Greg Vore.

Concept & art direction by Michael Burk
Additional art direction by Jeannie Chung
Photo & video shot by Greg Vore

Prop styling by Wendy Schelah
Editing, effects & sound by Nomad

Stratgey by Maria Vorovich