CLIENT
M·A·C Cosmetics
(Estée Lauder)
PROJECT
Destination: Fabulous
Travel Retail launch
ROLE
Creative/Art Director
I created this campaign to launch M·A·C’s new makeup kits found exclusively in travel-retail storefronts worldwide. Destination: Fabulous is M·A·C’s cheeky take on an in-flight safety video– where M·A·C products are demonstrated as items essential for avoiding "beauty emergencies" while traveling.
The campaign included anthem and product films, product and model stills, in-store takeovers, special events, and OOH advertising.
See below for full credits.
Above: Campaign anthem film directed by Nadia Lee Cohen. Concept and creative direction by Michael Burk.
Above: Campaign photographs by Nadia Lee Cohen. Concept and creative direction by Michael Burk.
Above: Campaign photographs by Nadia Lee Cohen. Concept and creative direction by Michael Burk.
