Travel Retail launch
I created this campaign to launch M·A·C’s new makeup kits found exclusively in travel-retail storefronts worldwide. Destination: Fabulous is M·A·C’s cheeky take on an in-flight safety video– where M·A·C products are demonstrated as items essential for avoiding "beauty emergencies" while traveling.
The campaign included anthem and product films, product and model stills, in-store takeovers, special events, and OOH advertising.
See below for full credits.