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CLIENT
M·A·C Cosmetics
(Estée Lauder)
PROJECT
M·A·C Girls
ROLE
Designer, Art Director
In 2018, M·A·C Cosmetics launched 9 new eyeshadow palettes, with each palette themed around a fictional M·A·C Girl character. As Associate Design Director at M·A·C, I worked with artist and animator Mat Maitland to create six personality-driven animated films to bring each M·A·C Girl to life.
Photographer Amy Troost shot the primary campaign imagery with makeup by Isamaya Ffrench, while I shot supplemental images that were used in stores, on social media and within Mat’s animations.
Above: RISK TAKER. Photography & design by Michael Burk. Motion by Jordan Hadley.
Above: RISK TAKER. Animation directed by Mat Maitland. Photographs by Michael Burk.
Above: CLASSIC CUTIE. Photography & design by Michael Burk. Motion by Jordan Hadley.
Above: CLASSIC CUTIE. Animation directed by Mat Maitland. Photographs by Michael Burk/Amy Troost.
Above: QWEEN SUPREME. Photography & design by Michael Burk. Motion by Neslihan Kaplan.
Above: QWEEN SUPREME. Animation directed by Mat Maitland. Photographs by Amy Troost.
Above: Photographs by Amy Troost. Styling by Alastair McKimm. Makeup by Isamaya Ffrench.
Left: Photography by Amy Troost, makeup by Issamaya Ffrench. Right: Image by Mat Maitland.
Above: Animation directed by Mat Maitland.
Left: Photography by Amy Troost, makeup by Issamaya Ffrench. Right: Image by Mat Maitland.
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