M·A·C Cosmetics asked the Air Paris team to create a dynamic, globally-relevant campaign to launch their new make-your-own-eyeshadow-palette program in travel retail locations internationally.

LET COLOUR TAKE FLIGHT illustrates how beauty inspiration can come from anywhere– the pretty, the pretty ugly, and everything in between. M·A·C artists created 26 distinct makeup looks on 13 models inspired by travel photography from around the globe. The campaign features over 80 eyeshadow shades and graphics in 9 languages, all in three regionally-specific variations.

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