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CLIENT
M·A·C Cosmetics
(Estée Lauder)

PROJECT
Let Colour Take Flight
Travel Retail launch


ROLE
Art Director

AGENCY
Air Paris NYC

M·A·C Cosmetics asked the Air Paris team to create a dynamic, globally-relevant campaign to launch their new make-your-own-eyeshadow-palette program in travel retail locations internationally.

LET COLOUR TAKE FLIGHT illustrates how beauty inspiration can come from anywhere– the pretty, the pretty ugly, and everything in between. M·A·C artists created 26 distinct makeup looks on 13 models inspired by travel photography from around the globe. The campaign features over 80 eyeshadow shades and graphics in 9 languages, all in three regionally-specific variations.

See below for full credits.

Above: Campaign anthem film.

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mac-myop-eyes-dominicanrepublic.jpg
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mac-myop-eyes-saopaulo.jpg
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mac-myop-eyes-newyork.jpg
mac-myop-eyes-london.jpg
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mac-myop-eyes-buenosaires.jpg
mac-myop-eyes-beijing.jpg
mac-myop-products-02.jpg

Concept & direction by Bike Bayer

Art direction Michael Burk

Beauty photography by Mikael Schulz

Product photography by Matthew Chaves

Makeup by M·A·C Senior Artists
Video edit, sound & effects by WAX

Additional effects by Siling Zhao
Copywriting by Kaity Wong