Macy's Marketing Group
Iris Meets I·N·C
Art Director, Designer
In the summer of 2016, Macy's brand I·N·C partnered with style icon Iris Apfel to launch an exclusive collection of women's clothing and accessories.
As part of the launch, the Macy's marketing team created an Iris emoji keyboard, which was carried throughout their marketing materials and social media posts. I worked with Caryle Cruz and Dan Pasky (creator of the Iris emoji), to create fun and quirky promotional materials for the collection.