Let Colour Take Flight

Let Colour Take Flight

M·A·C Cosmetics: Let Colour Take Flight. Art direction Michael Burk.

M·A·C Cosmetics asked the Air Paris team to create a dynamic, globally-relevant campaign to launch their new customizable eyeshadow palette program in travel retail locations internationally.

LET COLOUR TAKE FLIGHT illustrates how beauty inspiration can come from anywhere– the pretty, the pretty ugly, and everything in between. M·A·C artists created 26 distinct makeup looks on 13 models inspired by travel photography from around the globe. The campaign features over 80 eyeshadow shades plus graphics in nine languages, all delivered in three regionally-specific variations.

Client: M·A·C Cosmetics. Agency: Air Paris NYC. Creative Lead: Bike Bayer. Art direction & Design: Michael Burk. Beauty photographer: Mikael Schulz. Product photographer: Matthew Chaves. Makeup: M·A·C Senior Artists team. Video edit, sound & effects: WAX. Additional visual effects: Siling Zhao. Copywriting: Kaity Wong.

Previous
Previous

E! | So Cosmo

Next
Next

Engie | Up!